Trade Nigeria – Unlocking Global Markets for Indigenous Brands

 

 Trade Nigeria – Unlocking Global Markets for Indigenous Brands

By the National Brands Development & Made in Nigeria Project Office

Nigeria is open for business – not just within its borders, but across the world. Through the Trade Nigeria initiative, the National Brands Development and the Made in Nigeria Project Office (under the Office of the Secretary to the Government of the Federation) is leading a bold, strategic effort to showcase locally made products on the global stage.




What is Trade Nigeria?

Trade Nigeria is a flagship export and brand promotion programme designed to:

  • Promote high‑quality Nigerian goods to international buyers

  • Facilitate B2B linkages between Nigerian manufacturers and global distributors

  • Enhance the perception of “Made in Nigeria” as a mark of excellence

  • Drive non‑oil export growth and economic diversification

The initiative aligns with the Federal Government’s vision of a competitive, private‑sector‑driven economy where Nigerian brands compete favourably with their counterparts anywhere in the world.

Key Milestones – Nigeria @66 National Day Celebrations

As part of the Nigeria @66 National Day celebrations, Trade Nigeria is being taken directly to three major international markets:

  • Singapore – Gateway to Southeast Asia

  • China – World’s largest manufacturing and consumer market

  • Spain – Strategic entry point into the European Union

In each location, the National Product Fair will bring together Nigerian exhibitors – from agro‑processors and textiles to solid minerals, cosmetics, and tech solutions – to meet qualified buyers, investors, and diaspora partners.

Why This Matters for Nigerian Brands

For decades, “Made in Nigeria” was often underestimated. Trade Nigeria changes that narrative by:

  • Providing pre‑export quality assurance support

  • Offering participation grants to qualifying SMEs

  • Coordinating trade delegations led by state governments and trade associations

  • Arranging factory tours and product sampling for international partners

Early results from past editions (Abuja International Trade Fair, Lagos Made‑in‑Nigeria Expo) show that Nigerian products – from shea butter and cashew nuts to leather goods and furniture – are highly sought after when properly packaged and marketed.

The Role of States – Nasarawa State Cultural Troupe Featured

Trade Nigeria is not a federal‑only project. It actively partners with State Ministries of Culture and Tourism, trade and investment agencies, and local manufacturers. For the upcoming Nigeria @66 ceremonies in Singapore, China, and Spain, the Nasarawa State Cultural Troupe has been invited to perform at the opening and closing events – a powerful demonstration of how culture and commerce travel together.

States are encouraged to:

  • Nominate up to 10 indigenous brands per state for trade missions

  • Showcase local cuisine, crafts, and cultural performances

  • Attract foreign direct investment into their sub‑national economies

Contact Us

National Brands Development & Made in Nigeria Project Office
Office of the Secretary to the Government of the Federation
Abuja, Nigeria

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